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Strategy
Why Street Interviews Beat Polished Ads (And How I Create Them)
I've filmed hundreds of street interviews in Dubai. Here's why raw, unscripted reactions outperform studio ads every single time.
No fluff. No corporate speak. Just what I've learned from 17 brand partnerships and thousands of hours on the streets of Dubai.
These articles cover UGC strategy, the economics of content creation in the UAE, format breakdowns from real campaigns, and the practical stuff brands get wrong when briefing creators. If you're a brand trying to figure out whether UGC is worth it, or a creator trying to understand what actually converts, start here.
I've filmed hundreds of street interviews in Dubai. Here's why raw, unscripted reactions outperform studio ads every single time.
Brands keep asking me this. So I broke down the actual ROI, cost per conversion, and trust metrics from my own campaigns.
Not all UGC is equal. After 17 brand deals I've figured out which formats drive sales and which just look nice on a feed.